A · Without a system
- A customer calls about a job.
- It rings out. You're on a job site.
- They hang up. No voicemail.
- They call the next business on Google.
- Somebody picks up. They book.
- You call back. "We already found someone."
Job lost
WEB DESIGN · LEAD FOLLOW-UP · LOCAL SEO — FRASER VALLEY & METRO VANCOUVER
Found first. Answered first. Booked first.
We answer every call and text, follow up until the job is booked, and build everything around it, from how customers find you to the software that runs it all.
Same call. Two endings.
Most businesses don't have a lead problem. They have a pickup problem.
THEIR CALL6:45 PM
B · With Penstock
- A customer calls about a job.
- Your virtual receptionist picks up on the first ring.
- It takes the details and books an estimate for Thursday at 9.
- The lead lands in your CRM. You get a text with the job details.
- They get a reminder text. They show up.
Estimate booked
Every missed call is a job someone else books.
Book a callLiam Murrin · Founder · Chilliwack, BC
I build every system myself, and I'm who you'll talk to on the call.
One system, from first click to booked job.
Get found.
Website, Google Business Profile and local SEO, built so Google and AI search can find and quote you.
Catch every lead.
Calls answered day and night, missed calls texted back in seconds, and every enquiry added to your CRM.
Follow up until it's booked.
Quote chasers, estimate confirmations and reminders, sent automatically however your customers prefer: text, call or email.
Keep them coming back.
Review requests after every job, check-ins with past customers, and a monthly report on what came in and what got booked.
Every call, text and form lands in one place. Nothing typed in, nothing forgotten.
How much is slipping through?
Calls you miss per week
Average job value
Assumes 1 in 4 missed callers would have booked.
One call. Watch everything that happens next.
RECORDED CALL
- Call answered on the first ring
- Job details captured: kitchen reno, address, budget
- Estimate booked: Thursday, 9:00 AM
- Confirmation text sent to the customer
- Lead added to your CRM
- You get a text with the job details
Or call it yourself:
[DEMO NUMBER]Natural conversation that catches every detail, set up around your services, your area and the way you book.
What we build, and keep running.
Found on Google and AI search.
Local SEO, Google Business Profile, and pages search engines and AI assistants can read.
Ads, wired into the system.
Meta ads that bring in leads and feed straight into your follow-up.
Web design that books work.
Fast, custom sites that turn visits into calls.
Call answering, 24/7.
A virtual receptionist that takes the details and hands them to you.
Follow-up that runs itself.
Text-backs, quote chasers, reminders and review requests, all automatic.
CRM and custom software.
Every call, text and form in one place, plus tools built around how you run.
Not sure what you need? That's what the call is for.
Book a callFixed quotes. No surprise invoices.
Lead Recovery
Text-backs, instant replies, quote follow-up and review requests. Plugs into the tools you already use.
The Full System
Website, local SEO, call answering, follow-up and CRM, built and connected.
Custom Builds
Portals, quoting tools and software, scoped after a paid discovery session.
Every project gets a fixed quote before anything starts: one setup price plus a monthly plan. We'll show you whether it pays for itself before you commit.
Book a callBuilt for businesses that run on the phone.
Renovation and home services contractors, property managers, and any local business where one missed call can mean a lost job. If your customers call before they buy, this is for you.
Questions, answered.
How much does it cost?
It depends on what you need built. You'll get a fixed quote on the call, with a setup price and a monthly plan, and we'll run the numbers with you on whether it pays for itself.
What's the call like for my customers?
Quick, friendly and natural. It answers on the first ring, asks what they need, and books the time, with no menus or waiting on hold. Most calls are done in about two minutes.
Where do the leads go?
Straight into your CRM, with the caller's details and what they need. You get a text too, so nothing waits on you checking an app.
I already use Jobber (or Housecall Pro). Does this replace it?
No. We build around the tools you already run.
Am I locked into a contract?
[PLACEHOLDER: retainer term]
What happens on the call?
Twenty minutes. We look at how leads reach you today, where they're getting lost, and whether a system would pay for itself. If it won't, we'll tell you.
See where your leads are leaking.
Book a 20-minute call. You'll leave knowing exactly where jobs slip away, whether you work with us or not.
Liam Murrin · Founder · Chilliwack, BC
I build every system myself, and I'm who you'll talk to on the call. Twenty minutes, no pitch deck, no pressure.
Penstock Digital20-minute discovery call
20 min · Video call October 2026
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Wed, Oct 7
9:00 AM10:30 AM1:00 PM2:30 PM4:00 PM
CALENDLY EMBED · PLACEHOLDER
Prefer email? info@penstock.ca